Ulta’s 21 Days of Beauty is one of the most anticipated beauty sales, offering daily deals on popular makeup, skincare, and beauty tools—often at 50% off. For 21 days, shoppers can score major discounts on high-end and drugstore brands, but each deal is available for 24 hours. It’s the perfect opportunity to restock your beauty essentials or try out new products at a fraction of the cost.
In this article, we’ll be focusing on the current edition of Ulta’s 21 Days of Beauty. We’ll cover the best deals, tips for shopping the sale, and must-have products you won’t want to miss.
What Is Ulta’s 21 Days of Beauty?
Ulta’s 21 Days of Beauty is a special event that happens twice a year, where you can get major discounts on beauty products from both high-end and drugstore brands. This year, the sale runs from August 30th through September 19th, offering a different set of daily deals every day. You’ll find everything from makeup and skincare to beauty tools, with some items mark5ed down by as much as 50%.
How the Sale Works
Each day of the sale brings new deals that last for just 24 hours. You can shop the discounts in-store or online, but you’ll need to act fast—once the day is over, so are the deals! If you’re a Diamond or Platinum member, you’ll also enjoy perks like free shipping on your beauty purchases. Be sure to check the sale calendar, so you don’t miss out on the items you’re interested in.
Why It’s a Big Deal
Ulta’s 21 Days of Beauty is especially exciting because many of the brands included rarely go on sale. Whether you’re into makeup, skincare, or beauty tools, this event offers a great chance to try out products that might normally be out of your price range. You’ll also find some of the biggest names in beauty, like Urban Decay, Tarte, and Anastasia Beverly Hills, making this the perfect time to stock up on your favorite items or discover new ones.
Must-Have Products to Look Out For
1. Makeup Staples
If you’re looking to refresh your makeup collection, Ulta’s 21 Days of Beauty is the perfect time. Some of the most popular makeup brands are featured in the sale, including fan favorites like Anastasia Beverly Hills Brow Wiz, Tarte Shape Tape Concealer, and Urban Decay All Nighter Setting Spray.
2. Skincare Favorites
The sale isn’t just for makeup lovers—it’s also packed with skincare deals. High-end brands like Dermalogica, Philosophy, and Mario Badescu are often included in the sale, offering big savings on cleansers, serums, and moisturizers. If you’ve wanted to try luxury skincare products, this is the time to do it. You can stock up on essentials like Philosophy’s Purity Cleanser or a Dermalogica moisturizer for half the price.
3. Tools and Brushes
Beauty tools are a long-lasting investment, and Ulta’s sale usually includes some of the best. Keep an eye out for deals on Beautyblender sponges, It Cosmetics brushes, and even facial devices like the Foreo cleansing brush. These tools are great for applying makeup or enhancing your skincare routine, and getting them at a discount makes them even better.
4. Lesser-Known Gems
While the big-name brands grab attention, don’t forget to explore lesser-known products that might surprise you. The 21 Days of Beauty sale often features hidden gems that are worth trying, especially at such low prices. This is a great chance to experiment with new products without spending too much, whether it’s a new serum or a bold lipstick.
As far as hair care products are concerned, select brands may be included in this event, but many great deals are usually available during Ulta’s Gorgeous Hair Event.
Top Deals from This Year’s Ulta 21 Days of Beauty
As part of the 2024 edition of Ulta’s 21 Days of Beauty, there are plenty of exciting deals you won’t want to miss. From must-have skincare products to makeup essentials, this year’s lineup features some of the most popular beauty brands at unbeatable prices. Keep in mind that deals change daily, therefore, it is best to act fast if something of interest is on sale. Here are some of the offers available at the time of writing:
- Shave sets on sale for $45-$55 (regular price: $90 – $110)
- bareMinerals BAREPRO 16HR Skin-Perfecting Matte Powder Foundation on sale for $21 (regular price: $42)
- COSRX The 6 Peptide Skin Booster Serum on sale for $12.50 (regular price: $25.00)
- Pureology Hydrate Sheer Shampoo on sale for $18.50 (regular price: $37.00)
- Sacheu Stainless Steel Non-Porous Gua Sha on sale for $16 (regular price: $32)
- Tarte Shape Tape Stay Spray Setting Spray on sale for $16 (regular price: $32)
- Peter Thomas Roth FIRMx Exfoliating Peeling Gel on sale for $24.50 (regular price: $49.00)
- IT Brushes For ULTA Airbrush Buffing Foundation Brush #110 on sale for $13 (regular price: $26)
Given that sale items are 50% off, it is worth browsing the retailer’s daily deals during this sale. You can preview the brands that will go on sale so that you can create your wishlist and hit the order button once they get discounted.
Tips for Shopping Ulta’s 21 Days of Beauty Like a Pro
Ulta’s 21 Days of Beauty can be overwhelming, but with a little planning, you can make the most of the sale and score amazing deals. Here are some simple tips to help you shop smart and get the best beauty products without missing out.
1. Check the Sale Calendar
Ulta releases the full sale calendar in advance, so it’s important to check which products are on sale each day. Mark your must-have items and set reminders, since each deal is only available for 24 hours.
2. Use the Ulta App
The Ulta app is a great tool for keeping up with the sale. You can track daily deals, add products to your wishlist, and even get app-exclusive offers. Plus, you’ll receive notifications so you don’t miss any important discounts.
3. Stack Your Rewards
Ulta’s Ultimate Rewards program lets you earn points on purchases, which can be redeemed for discounts. If you’re a Diamond member, you can also get free shipping on select purchases. Make sure to use your points during the sale to save even more.
4. Shop Early
Popular items can sell out quickly, so it’s best to shop early, whether online or in-store. For online orders, consider using Ulta’s curbside pickup to get your items the same day without paying for shipping.
By following these tips, you can navigate Ulta’s 21 Days of Beauty sale with ease and score some incredible deals on your favorite beauty products!
What to Skip During Ulta’s 21 Days of Beauty
While Ulta’s 21 Days of Beauty offers many fantastic deals, not everything is a bargain. Here’s what to avoid during the sale to make sure you’re spending wisely and getting the most value for your money.
1. Non-Discounted Items
Not every product at Ulta will be on sale. Avoid purchasing items that aren’t featured in the daily deals, as you might find better discounts during the sale or in future promotions. Focus on the products that are specifically highlighted for the event to get the best savings.
2. Duplicate Purchases
It’s easy to get carried away with the excitement of the sale, but be cautious about buying multiples of products you might not use up quickly. For example, skincare items have expiration dates, so it’s best to buy only what you’ll use before it goes bad.
3. Products You Haven’t Researched
It is best not to rush into buying products just because they’re on sale. Make sure to research or read reviews before purchasing, especially if you’re trying a new brand or product. It’s important to know if the product suits your needs and skin type to avoid wasting money on something that might not work for you.
By keeping these tips in mind, you can avoid common pitfalls, ensuring that you’re making the most of the sale and getting products you’ll truly love.
Ulta’s 21 Days of Beauty is a great opportunity to get high-quality beauty products at significantly lower prices. By planning, using the Ulta app, and focusing on the best deals, you can make the most of this limited-time sale. Remember to avoid non-discounted items, duplicate purchases, and products you haven’t researched. With a bit of strategy, you’ll be able to refresh your beauty stash without breaking the bank. Happy shopping!