Many retailers across the U.S. offer different ways to save, including special discounts for select groups. Senior, student, and military discounts are among them. To show their appreciation and support, various retail stores across the nation run military discount programs for the brave men and women serving in the U.S. military. 

These savings not only provide benefits to those who serve or have served, but they also give military families the chance to save money on necessities as well as luxuries. In this article, we will take a look at the most well-known American retailers that provide military discounts and how these offers might help eligible customers save. 

 

What You Need to Know About Military Discounts

Military discounts vary from one store to another, but all of them include some sort of price reduction for military members. These benefits often apply to active-duty military personnel, veterans, reservists, and even their immediate families. 

From home improvement stores to fashion retailers, many U.S. stores either run an all-year-long military discount program or offer savings to members of this group during specific times of the year. Each retailer usually features an online department dedicated to this type of deal, as well as instructions on how to benefit from military savings. To verify their eligibility for this type of discount, customers typically must show valid identification, such as a military ID or a Veterans Advantage card. 

When it comes to digital purchases, shoppers interested in verifying their eligibility may be required to verify their status through a designated website or service, such as ID.me. Each retailer has specific requirements regarding the customers’ eligibility, but the entire status verification process is pretty similar across retailers. 

 

How Much You Can Save With Military Discounts 

While some retailers offer a fixed percentage off eligible purchases, others run deals on specific products and services. Therefore, certain items may be excluded from a store’s military discount, and this type of information should be clearly specified on the retailer’s dedicated webpage. 

It is thus important to read the program’s terms and conditions in order to ensure you make the most of this discount and you have no surprises at the checkout. Military discounts usually vary from 5% to 30%, with some retailers offering even up to 50% off to eligible military members. To help you get an idea of how much military discounts can help you save, here is a list of some of the most popular stores that run such deals. 

Retail Store	Discount	Eligibility
adidas	30% off online and in-store and 20% off at factory outlets	Military: Active duty, veterans, retirees, spouses, dependents, and more.
Asics	30% off qualifying full-priced products online	Military members.
Backcountry	20% off on select full-price purchases online	Active duty military personnel, veterans, and military family members.
Carhartt	15% off on apparel and accessories	Military members.
Champs Sports	10% off most online and in-store purchases	Active-duty members, veterans, National Guard members, reservists, and registered dependents of active duty or retiree service members.
Columbia	10% off sitewide	Military members.
Dell	10% off PCs and electronics	Veterans and active-duty military.
Discount Tire	5% off	Active-duty military, veterans, and reserves.
Discount Contact Lenses	20% off	Military members.
Dockers	25% off all Dockers apparel	Military members.
Fabletics	10% off online and in-store	Active military personnel, veterans, spouses, and dependents.
Fanatics	15% off all orders	All active duty military personnel, reservists, retired or disabled veterans, and their immediate families.
FootLocker	10% off most online and in-store purchases.	Active-duty members, veterans, National Guard members, reservists, and registered dependents of active duty or retiree service members.
GlassesUSA	Extra $10 off online	Military members.
Home Depot	10% off eligible purchases, up to $400 annually­	Active military, veterans, and their spouses.
HP	Up to 40% off every day + free shipping and easy returns	Military members.
Kohl’s	15% off coupon in stores on Mondays	Military members.
Lacoste	10% off the entire purchase	Military members.
Nike	10% off in-store and online	All active, reservist, veteran, and retired US military personnel, and the spouses and dependents of active personnel.
Mattress Firm	Extra 10-20% off coupon, which is a single-use coupon, but you can get a new code every 90 days.	Active and reservist military, veterans, military retirees, military spouses, and registered dependents.
Moosejaw	20% off full-price purchases	Active, reservist, and veteran military personnel.
Puma	10% off	Active and veteran military personnel.
Quiksilver	10% off online purchases	Military members.
Reebok	50% off	Active and retired members of the military.
Samsung	Up to 30% off	Military members.
Stanley	20% off	Military members.
TaylorMade Golf	15% off TaylorMade products online	Military members.
The North Face	10% off at both full-price stores and outlets.	All active, reservist, veteran, and retired U.S. military personnel and spouses and dependents of active personnel.
Timberland	10% off	Active duty military, retirees, reservists, veterans, and spouses/dependents.
Zenni Optical	10% off all purchases	Active military, veterans, reservists, and military spouses.