Easter Sales: What to Expect and How to Save

Easter isn’t just a time for family gatherings and festive meals—it’s also a great opportunity to save on a wide range of products. Many retailers offer discounts on everything from Easter candy and decorations to spring fashion and home goods. Whether you’re looking for gifts, planning a holiday meal, or refreshing your home for the season, Easter sales can help you get more for your money. In this guide, we’ll explore when these sales happen, what kinds of deals to expect, and how to make the most of them.

When Do Easter Sales Take Place?

Easter Sunday in 2025 falls on April 20. Easter sales typically start a few weeks before the holiday and continue through Easter weekend. Some discounts extend beyond Easter, especially for seasonal items like candy and decorations.

  • Pre-Easter Sales: Many retailers begin offering discounts in late March or early April. This is a good time to shop for fresh spring fashion, home decor, and gifts before stock runs low. Grocery stores also start promotions on Easter meal essentials around this time.
  • Easter Weekend Sales: The biggest discounts often go live on Good Friday and continue through Easter Sunday. This is a great time to find last-minute deals on clothing, home goods, and even electronics.
  • Post-Easter Clearance: After the holiday, retailers quickly mark down leftover Easter-themed products, including chocolate, baskets, and decor. These discounts can go up to 70% off, making it an excellent time to stock up for next year.

By knowing when to shop, you can plan and get the best deals without missing out on what you need.

Which Retailers Offer Easter Sales?

Many retailers across the U.S. offer Easter sales, covering everything from holiday candy and decorations to clothing, home goods, and even electronics. Here are some of the top places to find Easter discounts, along with past examples of savings:

1. Department Stores

  • Macy’s – Runs seasonal sales on spring apparel, shoes, and home goods. Past Easter promotions included 30–50% off select fashion and home decor.
  • Kohl’s – Offers discounts on clothing, accessories, and home decor, plus extra savings for Kohl’s Cash holders. Last year, Kohl’s ran 40% off Easter dresses and up to 50% off home items.

2. Big-Box Retailers

  • Walmart – Features deals on Easter baskets, toys, candy, and decorations. In previous years, Walmart had Easter candy starting at $1.99 and toy discounts of up to 30%.
  • Target – Typically discounts Easter essentials like gifts, clothing, and decor. Last year, Target offered buy-one-get-one 25% off select Easter candy and 20% off kids’ Easter outfits.

3. Grocery Stores

  • Kroger – Runs promotions on Easter meal essentials, including ham, eggs, and sweets. In 2023, shoppers found spiral-sliced hams for $0.89 per pound and 50% off select Easter chocolates.
  • Publix – Known for BOGO (buy-one-get-one) deals on Easter favorites like chocolates and baking ingredients. Last Easter, Publix had BOGO free on select Peeps and Hershey’s Kisses.

4. Online Retailers

  • Amazon – Offers discounts on Easter-themed items, including toys, decor, and gift sets. In 2023, Amazon had up to 40% off LEGO sets and up to 50% off spring apparel.
  • Best Buy – Occasionally runs Easter weekend sales on small appliances and electronics. In past years, Best Buy offered $50 off select tablets and $100 off gaming consoles.

5. Specialty & Discount Stores

  • Dollar Tree – A budget-friendly option for Easter decorations and party supplies. At the time of writing, shoppers can enjoy Easter-themed wall signs for just $1.25 each.
  • Michaels – Offers Easter craft supplies and home decor sales. Past discounts included 40% off spring wreaths and floral arrangements.

By shopping at these retailers, you can find Easter deals across multiple categories, whether you’re looking for holiday treats, gifts, or seasonal home decor.

What Gets Discounted and How Much You Can Save

As mentioned above, during Easter sales, you’ll find discounts on a wide range of products, both seasonal and non-seasonal. Here’s a breakdown of the types of products that usually go on sale, along with the typical discounts you can expect:

  • Easter-Themed Items: Expect discounts on seasonal treats like chocolate, candy, and decorative items. Past sales have offered up to 50% off Easter-themed candy (including popular brands like Peeps and Hershey’s) and up to 70% off Easter decorations like tableware, wreaths, and plush toys.

  • Clothing & Accessories: Spring clothing, especially Easter dresses, kids’ outfits, and casual wear, often sees significant markdowns. Discounts typically range from 20% to 40% off on apparel at retailers like Target and Kohl’s.

  • Toys & Gifts: Easter baskets and toys, particularly stuffed animals and popular kids’ items like LEGO sets, tend to be discounted by 15% to 30%. You might also find bundled deals for Easter gift sets and plush toys.

  • Home & Decor: As spring arrives, home improvement stores like Lowe’s and Home Depot often discount outdoor items, such as patio furniture and gardening tools, with savings of 20% to 40%. Similarly, retailers like Michaels may offer up to 50% off spring decor like floral arrangements, wreaths, and table settings.

  • Electronics & Appliances: Some retailers, especially Amazon and Best Buy, discount small appliances like blenders, air fryers, and coffee makers. Discounts may range from 10% to 30% off, and occasionally there are flash sales offering even deeper discounts on select items.

These discounts vary depending on the retailer and product category, but Easter sales offer great opportunities to save on both holiday-related items and everyday essentials.

Tips to Maximize Savings

To get the most out of Easter sales, consider the following: 

  • Shop Early for the Best Selection – Popular Easter items, like candy and decorations, tend to sell out quickly. Shopping early ensures you get the best variety and avoid last-minute price hikes.
  • Wait for Post-Easter Clearance – If you don’t need certain items before the holiday, you can find even bigger savings after Easter. Many retailers, including Walmart and Target, mark down seasonal items by 50% to 70% starting the Monday after Easter.
  • Use Coupons and Promo Codes – Many stores offer extra savings through digital or in-store coupons. Retailers like Kohl’s and Macy’s often allow you to stack promo codes with sale prices for deeper discounts.
  • Sign Up for Store Emails and Apps – Signing up for a retailer’s newsletter or rewards app can give you early access to sales and exclusive coupons. Stores like Kroger and Publix frequently send out special Easter meal deals to loyalty program members.

Easter sales offer a great opportunity to save on holiday essentials, spring fashion, home decor, and even everyday items. By shopping smart—whether that means buying early for the best selection, waiting for post-holiday markdowns, or stacking coupons and rewards—you can stretch your budget while still enjoying the season.

 

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