Veterans Day, observed on November 11th in the U.S., is a federal holiday dedicated to honoring and celebrating all U.S. military veterans. Many retailers participate by offering special discounts and deals to show appreciation for the courage, dedication, and sacrifices of veterans. These offers typically extend to former military personnel, reservists, active-duty members, and Armed Forces families.
Discounts on Veterans Day often cover a wide range of products and services, from clothing to travel. Generally, most retailers require eligible shoppers to complete an online application or present a military ID to receive the discount.
Some stores may also ask veterans to verify their military affiliation through third-party services like SheerID or ID.me. Since requirements vary, it’s always best to check a retailer’s policy before shopping. Below is our curated list of top Veterans Day 2024 deals from leading brands. Stay tuned, as we will update this list as soon as additional deals are available.
Academy Sports + Outdoors – military members and first responders can enjoy a 10% discount at Academy Sports + Outdoors from October 20th to November 11th.
Akron Zoo – On Veterans’ Appreciation Day, November 11th, 2024, from 11 a.m. to 4 p.m., veterans receive free admission with a valid military ID. Immediate family members can enjoy 50% off admission.
Amazon – discounts of 20% or more on items such as watches, shoes, apparel, and accessories, among others.
Applebee’s – For Veterans Day, Applebee’s offers veterans and active-duty military a free meal on November 11th, 2024. In addition, guests will receive a $5 Bounce Back card for a future visit within three weeks.
Aquarium of the Pacific – The Aquarium of the Pacific honors veterans and active military personnel with free admission on Veterans Day, November 11th, 2024, from 9:00 a.m. to 6:00 p.m. PT.
AutoZone – AutoZone supports veterans by offering a 10% discount on in-store purchases. Plus, from November 11th through November 16th, all shoppers can benefit from the following deals:
- 20% off $100 orders with code AZNOVEMBER
- Free next-day delivery on eligible orders over $35
Bagger Dave’s – on November 11th, active, non-active, reservists, retired personnel, and first responders will receive a complimentary Great American Cheeseburger and fries.
Bandana’s BBQ – on November 11th, veterans and active-duty military members can enjoy a complimentary pulled pork sandwich with a choice of one side.
Bass Pro Shops – 10% off almost everything and 5% off firearms and ammo every day. This discount is valid for members of the military, law enforcement, firefighters, and wildlife agents.
BJ’s Restaurant and Brewhouse – On Veterans Day, November 11th, 2024, BJ’s Restaurant will be offering current and former military personnel a free Chocolate Chunk Pizookie for dine-in. Veterans and active-duty military guests who dine on November 11th will also receive a coupon for a free appetizer on their next visit, redeemable from November 12th through December 31st, 2024.
Big Lots – a 10% discount online and in-store every day for military personnel. Plus, now through November 11th, veterans and active military members benefit from 20% off all in-store purchases.
Big 5 Sporting Goods – 10% off in-store purchases for all active-duty and reserve military personnel, retirees, veterans, their spouses, and dependent children. Plus, from November 8th through November 13th, all shoppers can save up to 30% or more on select products.
Big Lots – An extra 10% discount online and in-store every day for military personnel.
Biggby Coffee – On November 11th, 2024, veterans and active-duty service members can enjoy a free 16oz latte (hot, iced, or frozen) by showing a valid military ID.
Bissell – 20% off online orders with code VETERANS24 from November 11th through November 13th at 11:59 p.m. EST, or while supplies last.
Blinds – Now through November 12th, you can benefit from up to 45% off sitewide and 50% off select items with code GETTHEWORM.
Bob Evans – On Veterans Day, November 11th, 2024, Bob Evans is honoring veterans and active-duty military by offering a free meal from a special menu featuring seven homestyle favorites.
Blair – Now through November 13th, you can benefit from 50% off tops and sweaters and free shipping on orders $39+ using the code B5QGT.
Brooklyn Bedding – From November 1st, shoppers can enjoy 30% off any purchase using the code VETERANS30 at checkout, while military members, both past and present, qualify for an enhanced 35% discount sitewide.
California Pizza Kitchen – California Pizza Kitchen honors veterans and active-duty military with a free entrée and drink from a prix fixe menu, available for dine-in on November 11th, 2024. Guests will also receive a Buy One, Get One coupon for a free pizza, pasta, or salad, redeemable from November 12th to November 25th, 2024.
Calvin Klein – 50% off sitewide, 30% off underwear, and an extra 20% off sale on November 11th, at 11:59 PM PT.
Champion – an additional 10% off for all military community members all year round. You can also benefit from 40% off select styles through November 23rd.
Chili’s – On Veterans Day, November 11th, 2024, Chili’s offers veterans and active-duty military a free meal. The meal is available for dine-in only and includes select entrées from a special menu at participating Chili’s locations.
Columbia Sportswear – Military members and first responders can save 20% when verifying with ID.me. This extra discount is valid from October 31st through November 11th.
Eagle Eyes Optics – Enjoy 25% off sitewide, with the discount applied at checkout.
Eddie Bauer – from November 6th through November 12th, shoppers can benefit from 50% off select styles and 60% off all fleece, tops, and pants.
Food City – On Veterans Day, November 11th, 2024, Food City Deli invites veterans and active military members to enjoy a free meal as a gesture of appreciation. From 10:00 am to 9:00 pm, those with a Military ID or proof of service and a ValuCard can receive a complimentary hot bar meal, which includes an entrée, two sides, and a roll, at any Food City Deli location.
Food Lion – 10% discount on in-store grocery purchases for all active military personnel and veterans on November 11th.
Gap Factory – From November 6th through November 11th, you can benefit from the following offers:
- 60% off Early Black Friday mystery deals
- 40% off everything else
- Extra 10% off select purchases
- Extra 50% off clearance
Harley-Davidson Museum – Veterans and active-duty military receive free admission to the Harley-Davidson museum, along with one adult guest and up to four children on November 9th – 11th.
Harley-Davidson also offers a special 10% discount on merchandise for veterans and active-duty military at their store on November 11th. Additionally, veterans and military personnel can enjoy a complimentary meal valued up to $14.95 at MOTOR Bar & Restaurant with any beverage purchase
Hy-Vee – On Veterans Day, November 11th, Hy-Vee is honoring veterans and active-duty military members with a free dine-in breakfast from 6–10 a.m. Additionally, veterans and active-duty military get 15% off their grocery purchases with code VETS2024. This offer is valid for in-store and online purchases on Monday, November 11th.
Kohl’s – On Monday, November 11th, 2024, eligible customers will receive 30% off their in-store purchases. This offer is valid for active military, veterans, retirees, and their immediate family members.
L.L. Bean – 15% off to active, veteran, retired, and reservist military personnel, along with their families from November 8th through November 11th.
Macy’s – As of October 31st, shoppers can benefit from several Veterans Day deals, including:
- Men’s Nautica Modern-Fit Bi-Stretch Suit on sale for $169.99 (original price: $395.00)
- Samsonite Spin Tech 6 Carry-On Spinner, Created for Macy’s on sale for $179.99 (original price: $299.99)
- Calvin Klein Women’s Walker Coat on sale for $185.50 (original price: $265.00)
- Lancôme Teint Idole Ultra Wear Foundation on sale for $51.30 (original price: $57.00)
- Tommy Hilfiger Men’s Soft-Shell Classic Zip-Front Jacket on sale for $89.99 (original price: $150.00)
Mattress Firm – an additional 10-20% off for active and reservist military, veterans, military retirees, military spouses, and registered dependents. Plus, all shoppers can benefit from up to 70% off select items for a limited time.
Montpelier – On Veterans Day, November 11th, 2024, Montpelier honors U.S. military service members and their families with free access to the grounds, plus a complimentary “Highlights of Montpelier” tour for service members presenting a valid military ID. The offer is available from 9:00 a.m. to 4:00 p.m.
National Parks – On five days in 2024, all National Park Service sites that charge an entrance fee will offer free admission to everyone, and November 11th is included.
Nike – a 10% discount to all active, reservist, veteran, and retired US military personnel, and to the spouses and dependents of active personnel. The offer is valid both in-store and online. Plus, the retailer runs a limited-time sale from November 11th, offering customers the chance to save an extra 25% on sale items with code TREATYOURSELF.
Office Depot – From November 9th to 11th, 2024, veterans, active-duty military, retirees, reservists, and their families can enjoy 25% off eligible regular and sale-priced items at Office Depot and OfficeMax stores nationwide.
The Pro Football Hall of Fame – On November 11th, The Pro Football Hall of Fame will host its annual Veterans Day Event & Expo and offer:
- Free admission to all U.S. service members, National Guard members, and veterans plus one (1) guest.
- Free admission for Blue Star Mothers and Gold Star Families.
- A free commemorative Veterans Day pin, while supplies last.
- 20% discount at the Hall of Fame Store for these groups.
Publix – All veterans and active military personnel will benefit from 10% off groceries on Veterans Day, November 11th, 2024.
Samsung – The military community can save up to 30% through the retailer’s Military Offers Program.
Starbucks – On Veterans Day, November 11th, 2024, Starbucks is honoring veterans, active military members, and their spouses with a free tall (12-ounce) brewed coffee, hot or iced, at participating U.S. Starbucks stores and licensed locations.
Under Armour – For a limited time, military members and first responders can benefit from 30% off on UA.com and in UA Brand House stores. Plus, all customers benefit from an extra 40% off UA outlet with code EXTRA40 from November 11th for a limited time.
Target – Target offers discounts for military members, veterans, and their families, allowing them to benefit from 10% off. This coupon can be used twice on purchases at Target stores and Target.com between October 27th and November 11th, 2024.
Tuft & Needle – 15% discount to veterans and active military.
Walgreens – From November 8th to November 11th, Walgreens and Duane Reade drugstores offer veterans, military members, and their families 20% off eligible regular-price items nationwide.
Wendy’s – On Veterans Day, November 11th, 2024, participating U.S. Wendy’s locations offer veterans and active-duty military members a complimentary breakfast combo during breakfast hours.
Wilson’s Leather – 40% select styles now through November 20th.
Wyndham Hotels & Resorts – Eligible military members can enjoy everyday savings of up to 15% off our Best Available Rate at participating hotels across the U.S. and Canada. Plus, for a limited time, Wyndham Rewards members receive 1,000 bonus points for qualified stays booked by December 6 and completed by December 31, 2024.
Ziggi’s Coffee – a free 16-ounce drink for veterans and active-duty military members on November 11th.