Valentine’s Day, celebrated on February 14th, is a day dedicated to expressing love and affection to those we cherish. It has a rich history rooted in romantic traditions, making it a special occasion for couples and loved ones to come together. 

Valentine’s Day sales have become an integral part of the celebration, offering people the opportunity to find thoughtful gifts for their special someone. It’s a time when retailers curate enticing deals and promotions, making it easier for individuals to express their love through thoughtful gestures. These sales not only add excitement to the festive spirit but also help make heartfelt moments more accessible to everyone.

If you’re on the lookout for a gift to celebrate the special one in your life, here is what we expect from Valentine’s Day sales in 2024. In today’s article, we will cover what this year’s sales may have in store for us, where you can save, and the top products to buy for Valentine’s Day. 

 

When Does the Valentine’s Day Sale Season Begin?

The excitement of Valentine’s Day sales isn’t confined to February; in fact, it often begins as early as January. Savvy shoppers looking to make the most of these romantic deals should mark their calendars weeks before the actual celebration. Last year set the tone for early-bird savings, with JCPenney launching its Valentine’s sale on January 6. The retailer cut prices by up to 50% on over 2,000 items, offering a head start for those eager to find the perfect gift.

What made this sale particularly enticing was the extra savings opportunity provided by coupon codes. Shoppers could enjoy an additional 10% to 30% off, enhancing the appeal of kicking off their Valentine’s Day shopping well in advance. While the codes didn’t stack, the chance to secure extra savings so early in the season was a noteworthy offer, capturing the attention of eager customers gearing up for the holiday of love.

But the excitement didn’t stop there; even earlier in the year, on January 3, a Valentine ‘s-related deal went live. Amazon presented a LEGO Valentine Lovebirds set for just $13, signaling the start of sweet deals over a month before Valentine’s Day. With a $10 savings on the original price, this early offer created a buzz among shoppers. As we anticipate the upcoming Valentine’s Day, keeping an eye out for similar early deals might unveil great opportunities to get romantic gifts at a discount. 

 

Valentine’s Day Deals: When’s the Right Time to Shop?

When it comes to scoring the best Valentine’s Day deals, timing is everything, and the strategic approach to your shopping can significantly impact your savings. Last year’s trends indicated that as February 14 approached, more sales surfaced, suggesting that waiting closer to the holiday might unveil additional opportunities to snag discounts. 

However, the dynamics change depending on your priorities. For those who prefer to plan, starting the Valentine’s Day shopping journey early can be advantageous. Shopping in advance not only provides a broader selection but can also lead to potential savings, especially on shipping for classic gifts like fresh flowers. 

 

Popular Products That Go on Sale 

While the gift you choose to express your feelings depends on various personal aspects, several product categories usually go on sale, and therefore, are among the top choices for many shoppers. Based on what happened in previous years, here are some of the Valentine’s Day sales we expect in 2024: 

1. Jewelry

Jewelry, a timeless expression of love, is a cherished and popular gift choice for Valentine’s Day. If that’s what you have in mind for your dear one, what happened last year might be what we will see in 2024 as well. Here is what 2023 brought in terms of jewelry deals:

• Zales launched deals on January 9, offering up to 50% off in a clearance sale, plus an extra 20% off at checkout.

• Macy’s held a flash sale with 50% to 70% off on selected watches and jewelry.

• JCPenney provided discounts up to 72%, with an extra 25% off during their Valentine’s Day jewelry sale.

• Belk conducted a late January 2023 jewelry clearance, reducing prices on over 4,000 items.

2. Flowers 

Expressing love and affection through the language of flowers is a time-honored tradition, making floral arrangements an ever-popular gift choice for Valentine’s Day. As Valentine’s Day approaches, keep a watchful eye on retailers specializing in floral delights, with 1-800-Flowers taking center stage as a leading provider of flower bouquets and arrangements.

In 2023, 1-800-Flowers offered discounts of up to 50% on Valentine’s gifts as early as the end of January. This early-bird opportunity allowed shoppers to get roses starting from $35, complemented by complimentary shipping for Celebrations Passport members around February 1.

3. Candy 

Chocolates are also sure to be on sale in the lead-up to the romantic holiday. However, the sweetest deals on candies may appear on February 15, as retailers offer significant discounts on any remaining heart-shaped treats to clear inventory. Major retailers like Target may feature promotions like “buy one, get 25% off” on Valentine’s Day chocolates, especially for orders with pickup or same-day delivery.

Make sure to also keep an eye out for Godiva’s Valentine’s Day event, which may start with a 20% discount. Similar discounts may be available at Lindt as well. Plus, any retailer whose product selection includes candies may run some sort of deals on these items. Therefore, don’t hesitate to check out your local retailers. 

4. Beauty and Fragrances 

Valentine’s Day gifts aren’t just about flowers and candies. Beauty products are also popular. This is a good opportunity to pamper your loved ones or yourself with discounted beauty and fragrance products. Look out for captivating perfume sets, skincare bundles, and beauty gift sets tailored for the season at Sephora, Ulta Beauty, Macy’s, and Paula’s Choice.

At the time of writing, Sephora has several Valentine’s gifts, such as the Sephora Favorites Mini Deluxe Perfume Sampler Set, originally valued at $125, now available for just $82. Additionally, the Sephora Favorites Give Me Some Shine Lip Set, boasting lip products valued at $117, is offered at an irresistible price of $35.

5. Tech Gadgets and Accessories

For tech enthusiasts, keep an eye out for sales on gadgets and accessories. Whether it’s a heart-themed phone case or a stylish wearable, tech items often join the Valentine’s Day sale lineup. Retailers such as Amazon, Best Buy, and Target have run various Valentine’s Day offers on tech items in the last few years, and 2024 may be no exception. 

6. Apparel and Accessories

Expect romantic attire, cozy loungewear, and stylish accessories to grace the sale racks. Retailers often showcase themed clothing and accessories perfect for a romantic evening. Keep an eye out for deals at Athleta, Kohl’s, Lululemon, and J. Crew, to name just a few. 

7. Travel and Experience Packages

If you want to take your gift one step further and celebrate this day and your romantic relationship away from home, you might also want to check out Valentine’s Day deals on travel and experience packages. Booking platforms may run deals on flights, vacation packages, and even hotel stays, so make sure to check early for such deals. 

 

Valentine’s Day sales offer a delightful opportunity to express love and appreciation with thoughtful gifts, and savvy shoppers can make the most of these promotions to find the perfect tokens of affection. Whether you’re eyeing romantic jewelry, delectable chocolates, fragrant flowers, or a combination of these, keeping an eye on sales from reputable retailers can lead to significant savings.