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Amazon Black Friday 2025 – What to Expect

Offering some of the most sought-after deals, Amazon’s Black Friday event gathers significant discounts across a variety of product categories while being preceded and followed by a series of deals included in the retailer’s other sale events.

While the retailer does not provide a print ad for the year’s biggest sale event as other retailers do, it releases new discounts hourly in the week of the event. For example, in 2020, Amazon Black Friday even offered deals every five minutes for the entire Black Friday Deals Week event, which spanned over eight days.

An Amazon membership is required if you want to benefit from all the deals available. Moreover, Prime members have early access to some of these deals, while Alexa users may benefit from exclusive deals. The retailer offers an Amazon Prime free trial once you sign up. Most of the products available on Amazon are discounted, including books, electronics, home items, sporting goods, beauty and personal care, furniture, and apparel, just to name a few.

However, reduced prices on various products may also be available before the Amazon Black Friday 2025 sale. Besides the retailer’s Prime Day event, Amazon offers low prices in the week preceding the big event as well as in the one following it since Cyber Week deals have become an extension of Black Friday.

This year’s Black Friday sale is expected to run from November 20th through November 28th. Stay tuned, as we will update this page when official details regarding the sale dates are available.

Amazon Black Friday 2024 Sale

The Black Friday 2025 kicked off on Thursday, November 21st, and extended until Friday, November 29th, offering shoppers a range of impressive discounts. Highlights include:

• Up to 55% off select Amazon devices like Fire Smart TVs
• Up to 50% off family denim from Levi’s and clothing from OROLAY
• Up to 50% off Christmas trees from National Tree Company and Puleo
• Up to 40% off holiday favorites from Hallmark, American Greetings, and Lenox.

After Black Friday Week, Amazon transitions into its Cyber Monday event, starting November 29th and lasting through Monday, December 2nd. During this period, customers can enjoy:

• Up to 55% off select Zinus mattresses
• Up to 50% off various toys from brands such as Play-Doh, Hasbro Gaming, and Nerf
• Up to 50% off JBL headphones
• Up to 50% off premium beauty products including Lancôme, IT Cosmetics, and Ralph Lauren
• Up to 35% off sets from LEGO, MAGNA-TILES, and Playmobil
• Up to 30% off Theragun products

Browse the Amazon Black Friday 2024 Ad  for more details on deals and discounted items.

Amazon Black Friday 2023 Sale

The 2023 sale ran from November 17th through November 24th, bringing major price drops on a wide variety of products. Here are some of them:

• Up to 70% off select Ring Video Doorbell + Echo Show 5 (3rd Gen) Bundles
• Up to 70% off select Luna Gaming Controllers
• Up to 70% off select eero Pro Mesh Wi-Fi Systems
• Up to 50% off select NERF products
• Up to $400 off De’Longhi Coffee and Espresso Machines

Browse the Amazon Black Friday 2023 Ad  for more details on deals and discounted items.

Amazon Black Friday 2022 Sale

In 2022, the retailer offered Black Friday deals from November 24th through November 25th. The sale brought price drops on various products, including the following:

• 50% off select Fire TV devices
• Up to 40% off select Laptops from HP & Dell
• Up to 70% off select Alexa-Enabled devices
• Up to 30% off select Toys from Play-Doh
• Up to 30% off De’Longhi Espresso Machine

Browse the Amazon Black Friday 2022 Ad  for additional information on last year’s deals.

Amazon Black Friday 2021 Sale

In 2021, Amazon customers had the chance to benefit from several days of Black Friday deals. The retailer released its Early Black Friday 2021 Ad on Tuesday, November 2nd, offering discounts on a variety of items, such as fashion items, vacuum cleaners, and mattresses.

The Amazon Black Friday 2021 Ad was released on Thursday, November 18th, including deals that lasted from Thursday, November 25th through Friday, November 26th. Here are some of the deals featured in the ad:

• Up to 30% off Amazon Fire TV 50″ 4-Series
• Up to 42% off select Alexa-enabled devices
• Up to 50% off select Fire HD tablets.

Amazon Black Friday 2020 Sale

In 2020, the Black Friday deals at Amazon went live on November 20th and lasted through November 27th or while supplies lasted. Here is more on the categories of products that were discounted and the type of deals included in the sale event:

Amazon Devices

• Ring Video Door Bell 3 and an Echo Show 5 for just $149
• $80 off Ring Video Door Bell Pro (original price: $249, sale price: $169)
• $30 off Kindle (original price: $89, sale price: $59)
• $70 off Fire HD Tablet (original price: $149, sale price: $79)

Amazon Brands 

• Up to 20% off gaming accessories and office products from AmazonBasics
• Up to 20% off mattresses from AmazonBasics and Rivet 
• Up to 20% off select furniture and decor from Rivet 

Fashion Items 

• Up to 30% off select seasonal fashion trends 
• Up to 30% off select C9 Champion
• Up to 40% off select Calvin Klein underwear 
• Up to 50% off select to watches from Bulova, Citizen, and more
• Up to 50% off select Samsonite and American Tourister luggage

Health & Personal Care 

• Up to 40% off premium beauty and professional beauty appliances
• Up to 40% off Waterpik Aquarius
• Up to 50% off premium beauty products from Mario Badescu, Elemis, and Oribe 

Home Items 

• Up to 25% off select Hunter Fans 
• 33% off select Instant Pot Ultras
• Up to 40% off select Ninja Kitchen products 
• 40% off select Simplisafe security systems
• Up to 45% off select Shark vacuums

Electronics and Major Appliances

• 15% off select Cosmo, NewAir, and Walsh appliances 
• Up to 30% off Kodak Instant cameras and printers
• Up to 30% off wireless chargers and accessories
• Up to 50% off Olympus cameras
• TVs under $1,000
• Up to 50% off Skullcandy Indy True and XT earbuds 

Tools and Lawn & Garden Items

• Up to 15% select Fluke tools
• Up to 20% select Apex and Worx tools
• Up to 30% off select Snow Joe snow removal equipment
• Up to 30% off select Greenworks power tools and select Renogy Solar products

Besides Black Friday, the retailer offers great discounts on different other occasions such as Veterans Day and Memorial Day. That’s why it’s important to keep an eye out for these events too—they provide more opportunities for saving money.