Ulta Black Friday 2025 – What to Expect

Ulta is committed to helping you build your beauty care collection from scratch, and it thus offers a generous selection of beauty products from the biggest names. Browsing their offer will help you find the latest in fragrances, cosmetics, and haircare. While the retailer offers discounted prices frequently, many of its products are paired with significant price drops during the Black Friday event.

This year’s Ulta Black Friday Ad is expected to drop a week or so before the actual Black Friday if we are to consider what happened in 2024. We may thus see Black Friday deals going live on November 23rd, lasting through November 29th, or while supplies last.

Chances are that the Black Friday sale will be followed by Cyber Monday deals. Plus, at this retailer, you always get free standard shipping on orders over $35, which adds to the savings you can get if you stock up on your must-have beauty highlighters and favorite products on Black Friday.

Nothing is confirmed yet, but stay tuned, as we will update this page once official details regarding this year’s event are released.

Ulta Black Friday 2024 Sale

The 2024 edition, which ran from November 24th to November 30th, offered savings on a range of goods, including skincare, makeup, and beauty tools. Here are a few examples:

• Up to 50% off select Foundations
• Up to 50% off select Lancôme
• 20% off Bubble Products
• 30% off Urban Decay Products
• 30% off Too Faced Eye Products
• 30% off MAC Cosmetics select Foundation & Lip
• 40% off Morphe Eye Palettes, Setting Products & Lip

Browse the Ulta Black Friday 2024 Ad for more details on deals and discounted items.

Ulta Black Friday 2023 Sale

The 2023 edition took place from November 19th to November 25th and featured discounts on various products, including makeup, beauty tools, and skincare. Here are a few examples:

• 40% off Morphe
• 30% off MAC
• 30% off IT Cosmetic
• 40% off Hempz
• 50% off Beauty Finds

Browse the Ulta Black Friday 2023 Ad for more details on deals and discounted items.

Ulta Black Friday 2022 Sale

The 2022 edition ran from November 20th through November 26th and included discounts on a variety of products, such as makeup, beauty tools, and skincare. Here are some of them:

• 50% off select items
• BOGO free on select products
• B2G2 free on select products
• Gifts under $15

Browse the Ulta Black Friday 2022 Ad for more details.

Ulta Black Friday 2021 Sale

In 2021, Ulta released its Black Friday deals on November 14th. The ad included 4 pages of deals valid from Sunday, November 21st through Saturday, November 27th. Discounts applied to various items, such as makeup, beauty tools, and skincare, as you can see below:

• Up to 50% off select hair tools
• NYX Professional Makeup Kits for $14- $25
• Free plush robe or luxury throw of choice with fragrance purchase of $60 or more

Ulta Black Friday 2020 Sale

In 2020, the Black Friday offers at Ulta went live on November 22nd and lasted through November 28th. Here is more on what deals were available. 

1. Makeup and beauty items

• 60% off Benefit Cosmetics Roller Lash Curling & Lifting Mascara (original price: $25, sale price: $10)
• 25% off Mario Badescu Vitamin C Serum (original price: $45.00, sale price: $33.75)
• 71% off Kylie Cosmetics The Blue Honey Palette Kyshadow (original price: $42.00, sale price: $12.00)
• 30% off It Cosmetics Your #1 Bestsellers Kit (original price: $42.50, sale price: $29.75)
• 57% off Tarte Maneater Mascara (original price: $23.00, sale price: $10.00)
• 55% off Stila Stay All Day Liquid Lipstick (original price: $22.00, sale price: $10.00)
• 21% off MAC Lipstick Matte (original price: $19.00, sale price: $15.00)
• 50% off It’s A 10 Miracle Leave-In (Travel Size) (original price: $12.99, sale price: $6.49)
• 35% off the entire Alterna brand 
• 50% off Murad Nutrient-Charged Water Gel 
• 50% off ColourPop Romance Moi 12 Piece Ultra Matte Lip Vault (original price: $84, sale price: $42)

2. Beauty and hair tools

• 50% off Hot Tools One-Step Volumizers (original price: $74.99 – $99.99, sale price: $49.99)
• 40% off Instyler Airless Blowout Revolving Styler
• 30% off Bio Ionic 10X Pro Straightening & Styling Iron (original price: $230.00, sale price: $160.00)
• 16% off T3 Volumizing Hot Rollers Luxe Set (original price: $119.00, sale price: $99.99)
• 33% off T3 Featherweight Compact Folding Hair Dryer with Dual Voltage (original price: $150.00, sale price: $99.99)
• 25% off Beachwaver S1-Dual Voltage Rotating Curling Iron (original price: $129.00, sale price: $96.75)

Aside from Black Friday, the retailer provides significant discounts on various other occasions, such as Memorial Day and Labor Day. So, it’s crucial to keep an eye out for these events too because they give you more chances to save money.